Complete Feature Overview

Powerful Features for Modern Web Analytics

A complete platform that combines heatmap analysis, GDPR compliance, and third-party integrations in a single solution.

📊 Core Analytics Features

Advanced analytics tools to understand your users

Visual Analytics

Visualize exactly where users click, scroll, and interact on your website

  • Click heatmaps
  • Scroll heatmaps
  • Move heatmaps
  • Device-specific views

Real-Time Analysis

Get real-time insights about your visitors and their behavior

  • Live users
  • Session data
  • Conversion statistics
  • Traffic flows

Form Analytics

Understand how users interact with your forms and optimize conversions

  • Form funnel
  • Drop-off points
  • Field analysis
  • Completion rate

A/B Testing

Test different variants of your website to optimize performance

  • Multivariate tests
  • Statistical significance
  • Audience segmentation
  • ROI measurement

🛡️ Cookie Management Platform (CMP)

Full GDPR compliance and cookie management

GDPR Compliance

Automatic GDPR compliance with intelligent cookie management

  • Automatic categorization
  • Legal security
  • Data handling
  • User rights

Cookie Management

Professional cookie management with user-friendly consent banner

  • Automatic cookie detection
  • Categorization
  • Consent tracking
  • Banner customization

Transparency & Control

Give users full control over their data and cookie preferences

  • Cookie settings
  • Data portability
  • Deletion requests
  • Activity log

Data Security

Secure handling and storage of all user data according to EU regulations

  • Encryption
  • Anonymization
  • Secure storage
  • Data retention

🔗 Integrations & Compatibility

Works with your existing tools and platforms

Google Analytics 4

Seamless integration with GA4 for extended data collection

  • GA4 import
  • Conversion sync
  • Segment analysis
  • KPI dashboard

Search Console

Integrate SEO data from Google Search Console

  • Keyword analysis
  • Performance data
  • Indexing status
  • Click-through rates

Tag Manager

Works perfectly with Google Tag Manager and other CMPs

  • GTM compatibility
  • OneTrust support
  • Cookiebot integration
  • Custom triggers

WordPress Plugin

Complete WordPress integration with 1-click installation

  • Easy installation
  • Automatic configuration
  • Theme compatibility
  • Plugin sync

🔐 Google Consent Mode v2 (GCM v2)

Advanced integration with Google's consent framework for optimal balance between marketing and privacy

Optional & Secure Implementation

GCM v2 is disabled by default and can only be activated after legal review

  • Disabled by default for legal security
  • Clear warnings about "ping" functionality
  • Full control over activation
  • Compatible with WordPress and external integration

Marketing Benefits

Maximize Google Ads performance and conversion tracking with consent-based data

  • Improved Google Ads optimization
  • Better conversion tracking
  • Remarketing with consent-based data
  • Smart Bidding improvements

Important Information About GCM v2

Legal Warning: GCM v2 sends "pings" to Google even when users deny consent for marketing. Some legal departments do not approve this due to GDPR uncertainty.

Our Recommendation: Always consult your legal department before activating GCM v2. The system works excellently without GCM v2 for full GDPR compliance.

Transparency: We always clearly inform about what happens when GCM v2 is activated, so you can make an informed decision.

🍪 Hybrid Cookie Tracking Solution

Unique combination of 1st and 3rd party cookies for optimal tracking and GDPR compliance

1st Party Cookies

Secure tracking from your own domain for maximum data quality

  • No blocking by ad-blockers
  • 100% data accuracy
  • Longer session lifetime
  • GDPR-friendly implementation

3rd Party Cookies

Cross-domain tracking for complete user journey analysis

  • Cross-domain tracking
  • Attribution modeling
  • Remarketing capabilities
  • Consent-based activation

Hybrid Solution

Automatic switching between cookie types based on consent

  • Intelligent cookie routing
  • Automatic fallback
  • Maximum data collection
  • Future-proof architecture

How Our Hybrid Solution Works

Before Consent

Only necessary 1st party cookies are used for basic functionality. No personal data is collected without consent.

After Consent

The system activates 3rd party cookies for extended analysis while 1st party cookies continue for optimal data quality.

⚡ Advanced Features

Powerful tools for professional web analytics

Mobile Optimized

Full tracking and analysis for all device types

  • Touch tracking
  • Responsive design
  • Mobile-specific metrics
  • App-like UX

Cross-Device Tracking

Follow user journeys across different devices and sessions

  • Device sync
  • Session linking
  • User journey mapping
  • Attribution modeling

Navigation Analytics

Analyze how users navigate through your website

  • Menu click analysis
  • Navigation flows
  • Exit points
  • Path optimization

Segmentation

Advanced segmentation for deeper user insights

  • Demographics
  • Behavior segments
  • Traffic sources
  • Conversion groups

🎯 Professional Analytics Features

Advanced tools for data-driven optimization

Behavioral Alert Tracking

Automatic detection of abnormal user behavior with smart alerts

  • Rage clicks detection
  • Bounce rate spikes
  • Form abandonment alerts
  • Session anomalies

KPI Dashboard

Customizable KPI dashboards to track your most important metrics

  • Custom KPIs
  • Real-time data
  • Trend analysis
  • Goal tracking

Cookie-Free Analytics

Complete analytics even without cookies - GDPR-safe

  • Privacy-first tracking
  • Cookie-free sessions
  • Unique visitors
  • Estimated data loss

AI-Powered Insights

Get automatic recommendations and insights from AI

  • Automatic analysis
  • Performance recommendations
  • Trend predictions
  • Actionable insights

Traffic Sources & UTM

Detailed analysis of all traffic streams and campaign performance

  • UTM tracking
  • Referral analysis
  • Campaign attribution
  • Channel performance

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